Targeted Web Advertising and Creative Design for specific businesses, based on our experience from inside a mid-level advertising firm, JumpCrew.
Website ads are like visual advertisements that appear on websites. They can be in the form of banners, images, or videos. These ads are placed strategically on websites to get people's attention. Ads can be shown on websites that are related to the topic of the ad to reach interested people.
Some ads are shown to people who have visited the advertiser's website before, which can remind them to come back. Advertisers can track how well their ads are doing using analytics tools.
This helps them see how many times the ad was shown, how many people clicked on it, and if it led to any desired actions.
Aside from web ads, other print advertising or sales materials can be useful as well, though not really just for posting up on a wall somewhere. Print ads can be placed in newspapers, magazines, or other print publications to reach a wider audience.
These ads can be designed creatively to grab attention and convey the key messages of a business. Print ads are particularly effective when targeting specific geographic areas or niche markets.
Furthermore, sales materials play an essential role in the selling process.
If you're a medium-to-large company that relies on external sales resources, sales materials such as brochures, catalogs, or sales kits can be valuable tools.
These materials provide detailed information about the design firm's services, showcase its portfolio, and highlight the unique selling points to potential clients. They can be used during sales presentations, client meetings, or as leave-behind materials.
Similarly, internal sales resources are important for a design firm's own sales department. Internal infographics, presentations, or sales guides can be created to assist the sales team in their efforts.
These materials help to simplify complex information, convey key statistics or data, and support the sales pitch.
The type of advertising everyone sees almost every day is for Services & Sales. Anything that yells at you, "___% off this product under these circumstances!"
The potential business benefit of these is fairly straightforward: a direct increase in business and therefore revenue because of increased sales.
These designs are easier to produce at scale, which is also probably why you see them so often. JumpCrew ran plenty of Specials Ads for every holiday and event you could think of.
JumpCrew's military clients serve as an easy stand-in for any other business to imagine doing advertising, because they have such a specific niche for clients. But, smaller businesses can benefit from the same types of advertising generally. You could slot in a bakery, a law firm, a real estate business instead of the military - the benefits remain.
